Dimitar Tsikandelov, BOGNER: “We have always seen the potential of the Romanian market.”

Dimitar Tsikandelov, Business Development Manager Iceland BG and Head of Iceland Romania:

“We have always seen the potential of the Romanian market. Plans to open a Bogner store were there before the pandemic, however, they had to be postponed. Now that we are back to some normality, we didn’t want to miss the opportunity and finally introduce a monobrand Bogner to Romania. The country is developing considerably in terms of disposable income, GDP and general life quality, surpassing most of its Balkan neighbors. This shows Romanians efforts and desire towards the development and potential of their country. We have seen this dynamism of the Romanian people first hand and it was clear for us that this perfectly aligns with Bogner’s values of bringing<...