Diverzum, the largest Gen Z loyalty app in Central and Eastern Europe, enters Romania

Diverzum, the leading digital discount and loyalty platform for students in Central and Eastern Europe, has officially entered the Romanian market, continuing company’s regional expansion. To celebrate its fourth anniversary, Diverzum has launched its services in Romania, entirely self-financed, strengthening the connection between Gen Z consumers and the brands they love.

“We are thrilled to launch Diverzum in Romania and to build stronger connections between Romanian students and their favorite brands,” said co-founders Fanni Gyarmati and Miki László. “With thousands of students constantly looking for smart ways to save, Diverzum makes everyday spending e...