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A survey conducted at the request of Spirits Romania in December 2025 revealed that approximately 90% of consumers are eyeing promotions during the holidays and illegal beverages are seen as a way to save money.
Despite the health risks, only 8% of Romanians prioritize safe provenance, and 40% say they rarely or never check official product labels.
“The black market in alcohol proliferates during periods of high consumption, such as the holidays. This year, however, we are talking about an even more dangerous situation as, compared to 2024, consumers pay 4.13 lei in extra taxes for each 700 ml bottle of spirits, an increase of 26% in just 12 months,” said Florin Rădulescu, president of Spirits Romania.
A Roland Berger study published in October 2025 estimated that between 30% and 40% of the consumption of spirits in Romania was untaxed, being associated with illicit production, smuggling or counterfeit products, generating annual losses between 45 and 65 million...
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