Excellence in Health Education in Primary Schools – a Social Responsibility Project by Asociația Kinetobebe

In a digital era in which children spend increasing amounts of time in front of screens, the Kinetobebe Association continues its mission to educate and protect children’s health through the Incorrect Postural Attitudes Prevention Program – #StaiDrept (Stand Up Straight). Launched in November 2023 and supported by UniCredit Bank, this innovative project addresses the challenges generated by excessive use of electronic devices among children, with a strong focus on preventing and correcting poor posture.

According to the national report on the physical development of children, 1 in 4 children in Romania has posture-related issues and shows disharmonious physical development, while 1 in 4 children suffers from obesity. Preventive health education is almost absent, which is why the #S...