According to the analysis, Romania ranks first in Southeastern Europe and 4th globally in terms of demand for burgers. In 2024, demand for this dish increased by over 60% compared to 2023, and chicken burgers are the most popular among Romanians, with 1 in 3 orders including this assortment.
The burger, one of Romanians’ favorites
On the occasion of International Burger Day, celebrated annually on May 28, the analysis shows that this dish is one of the favorites of Romanians, with approximately 25 burgers ordered every minute in the last year, so over 35,000 burgers per day.
The most ordered assortments are chicken burgers, followed by cheeseburgers and beef burgers (hamburgers). The top is completed by a new assortment, increasingly popular among consumers – smashed burger, a type of burger in which the meat is pressed (smashed) on the grill or on a hot pan, creating a crispy crust on the outside, while t...