The M Works Appointed as RetuRO’s New Communications Partner

Bucharest, July 13, 2026 – The M Works (formerly known as McCannPR) is expanding its client portfolio by winning the communications mandate for RetuRO, the company that manages Romania’s Deposit Return System (DRS), one of the country’s largest circular economy initiatives.

Following a competitive selection process, RetuRO has appointed The M Works as its communications partner to develop and implement its corporate communications and public relations activities, at a key moment for strengthening the awareness and nationwide impact of Romania’s Deposit Return System.

The partnership covers integrated communications and public relations services, including strategic consultancy, corporate communications, media relations, executive positioning, and crisis communications management. Through this collaboration, The M Works will support RetuRO’s communication objectives while strengthening dialogue with its key stakeholders.

“RetuRO is one ...