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PepsiCo announced leadership changes. Mihaela Hristea has been appointed General Manager, East Balkans, following the promotion of Radu Berevoescu to General Manager, East Europe.
Mihaela Hristea joined PepsiCo in 2023 as Senior Marketing Manager Beverages Romania and was subsequently appointed Organized Trade Sales Director, East Balkans. She led the commercial strategy for the entire regional portfolio, strengthened partnerships with retail partners, and played a key role in transforming the Pepsi brand in Romania through the largest rebranding project in recent years. She also initiated partnerships with some of the most relevant cultural platforms in Romania, contributing to increasing the relevance of beverage brands among younger consumers.
With more than 20 years of experience in the FMCG industry, in regional and cross-functional roles in marketing, trade marketing, finance and commercial operations, Mihaela Hristea brings an integrated perspec...
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